I am not a Cold Stone Creamery fan. I prefer Ben and Jerry's, where Ben and Jerry do the hard work of picking yummy flavor combinations for me. I think it's too much work to have to select the mix-ins at Cold Stone, and I don't think the ice cream is particularly wonderful that I've wanted to wait on line for 45 minutes as I once did with my niece.
But it looks like I'll be going to Cold Stone a little more often now that they've announced plans to roll out a co-branding initiative to three Manhattan stores, including the one on 42nd St. across from the AMC Empire theatre.
I don't know how much space each brand will get, but let me say right now loud and clear that they better have room for some Timbits.
I worry a little about having temptation so close at hand, or that the bloom will go off the rose when I can get Timbits more easily. But hey, life is full of risks.