Today's the day, the official on sale for Shadow Ops: Control Point by Myke Cole, first in a three book deal with Ace.
Today's the day, the official on sale for the mass market edition of Kings of the North by Elizabeth Moon, the 2nd book in a 5 book Paks World arc.
It's safe to say that these two authors represent very different paths to writing and selling a first novel.
Elizabeth Moon sat down some thirty years ago to write a short story. She wrote, the short story grew, grew into the three book series known as The Deed of Paksenarrion that is one of the most enduring fantasy series of the 1980s. How many fantasies published between 1985 and 1990 have been continuously in print since? I don't know, but it's likely not more than in the dozens. She didn't have to look for an agent, I liked her early stories in Analog and wrote a letter asking if she had a novel, and if it wasn't the sf novel I was expecting we can stipulate that it was good. It wasn't all super-duper easy, I did have to get Jim Baen to change his mind on publishing the series, using the fact that his editor in chief Betsy Mitchell was one of the only people I actually knew and had a relationship with at the dawn of my career. But nonetheless, she wrote a first novel, it found an agent, it was published without too much editing, and was on store shelves within two years of my first reading it, and hundreds of thousands of readers have explored the world of Paksenarrion in the 25 years following.
Myke Cole's path is a wee bit longer, and very instructive.
First, if you are an aspiring writer, you do need to try and get out there and meet people. Myke put in the time and effort to do that. I first met Myke and his Professor X, Peter V. Brett, at a SFWA NYC reception, we believe whatever year it was that it was held at some bar a tad south of the South Street Seaport in Lower Manhattan. Myke and Peter have better recollections of this than I. I met them for good at Philcon in 2003. the first of the three years that this convention was held at the Marriott in downtown Philly in the dark pre-holiday days of December with such cheap hotel rates that it was impossible to resist. I'm not sure the move to mid-December was a great thing for Philcon, but it was certainly a good year for me. Peter, Myke and I hung out at the bar until the wee hours one night. The travel was good for all of us. You can sell a book by sending us a great query letter, but it sure doesn't hurt to rely on other tools and weapons and to invest in opportunities to network and meet and find what opportunities you can to get yourself out there in a good way.
So I probably read the first draft of Shadow Ops: Control Point, then called Latent in 2004.
Only, I hate to even call it that. That first draft bears so little resemblance to the book you're reading today (this can also be said of the first draft I read of Brandon Sanderson's The Way of Kings) that I hate to even say I read a first draft of Latent. I didn't read the whole thing, I didn't come close to reading the whole thing. But there's this basic image that's stayed in my mind all that time, an image that's core to the concept, which in my mind is of a young magic user standing in ranks in the center of the Pentagon entering the Army's corp of magic users. The writing was good enough (I'm not even sure I'd even call it good, at that point, but the chapters I read weren't written to where they tripped over themselves) and the basic concept powerful enough that I felt it appropriate to offer encouragement to Myke to run somewhere (not in the run and hide way, the good kind of running) with it.
And after that? Well, nothing much really happened for several years. Myke and I kept in touch somewhat, it helped that he lived in DC, and I liked to visit DC, so we could hook up every so often when I was down there. We could talk, I could encourage, he could tell me about himself, he could help me paint my apartment, just about anything and everything except that there wasn't anything at all happening with this nifty concept he had for a novel. Myke was very involved with a lot of different things, had his tours to Iraq starting with the private contractor he was working with, very involved in thinking about different aspects of counterterrorism and the history of Islam, he seems cured temporarily of his big thing then of recommending everyone in the world read The Sling and the Stone. The only thing I read of his was a portion and outline for a fantasy novel that was deeply steeped in the things he was interested in at the time, so deeply steeped that it sunk and was a real step back from what I was wanting and hoping and expecting. But I liked Myke, we were becoming bona fide friends, and I kept trying to push him back in the direction of Latent. The idea still had some real pull on me.
Professor X was also trying to get him to focus on the task at hand.
And finally, right before one of his tours to Iraq, the new version of Latent finally arrived. And it was good. It wasn't perfect by any means, but it was a fully embodied realization of the concept I'd first encountered five or six years before, better written and better plotted and singing out that it was a book that I needed to be working with.
I couldn't tell this to Myke.
He didn't want distractions during his tour in Iraq, so standing orders were to say nothing about the book until he returned.
I was much relieved when he returned safe and sound from his tour.
Now, the real work could begin. As is often the case, the fact that I liked a book enough to want to work with it was somewhat distant from saying I wanted to represent it. There were problems, issues, suggestions, things to be revised, and we went through another draft of two over what has to have been a year, maybe more.
Finally, in was July 2009, we went out to market with Latent. This has to be five years after I'd first read the first thing called Latent.
And then...
We've spoken about the importance of networking, let me also say here how important it can be to heed editorial advice from a committed agent, at least to a reasonable degree. Because one of the things I've learned time and again and which I learned again with Myke Cole and Latent, is that we can work through five drafts improving a manuscript, and I do mean improving it, and then we send it out to market and we find out that it needs to be improved some more.
That's what happened here. Multiple editors came back loathing and detesting what was then Part 2 of the manuscript. Nobody wanted to publish it as is. So Myke had to go back to the drawing board.
This was not an easy time for Myke and it wasn't an easy time for me as Myke's agent and friend. Myke may not want to use this word himself, but I think the experience was a little deflating for him. He'd done all of this work, I'd vouched for how good it was, I was excited and enthusiastic, and all we had was this stack of rejections.
I didn't see it that way, at least not entirely. We had a stack of rejections, but we had some editors who were willing to look at a revision and other editors who were willing and eager to look at another novel of Myke's, a foot in the door, a calling card, all those kinds of things you have but only when you don't have what you came for. I would try and remind Myke of this, I'd tell him that 99% of the authors who contacted our agency would be quite happy to be where Myke was in the fall of 2009, but still, where we were was kind of back to the drawing board to redo the manuscript with an entire large section of it needing to be replaced and almost every page of the novel otherwise needing to be looked at for any changes necessary for consistency.
But Myke did what he needed to do, and as much as I'd liked the manuscript I'd sent out in July 2009, it was hard not to think that the new version that went out in June 2010 to a handful of editors was genuinely better.
And it did the trick.
Come the fall of 2010, we had offers from two publishing companies.
But even then, things weren't easy. Myke had a strong preference to work with Anne Sowards at Ace. There were editors who were open to seeing a revision, but Anne was the one who went a little bit further than that, really pushing and prodding and going a little beyond being open to really radiating a bone fide want, but the company was starting to make a strong push to get rights that we hadn't historically sold to them, and I had to explain to Myke that we couldn't say yes without really pushing back on those demands. Which meant another week or two or three of anxiety while we did that.
But even then, the process wasn't done. There were the requests from Anne and the sales/marketing people at Ace for changes to the author name and changes to the title, and we had to kind of decide that we were very firm that the author was Myke with a Y, but that we could try and come up with some different titles. So it was that Latent became Control Point, and Riven became Fortress Frontier, and Union became Breach Zone.
And the writing wasn't done, Now that Anne had actually acquired the book, it wasn't just "I'd love to see the book again if you totally junk the entire 2nd part of the book and replace it with something else," no, now it was pages of actual editorial notes, broad points and then the line-by-line.
I think that this long story has a happy ending. I think that this book that Myke Cole first started writing in 1998 and that I first kind of read five years after and which finally went to market five years after that and which finally sees print thirty months after that is going to be a success. The reviews have come in fast and furious over the past month, all of them good and most of them great. A common theme is that we're just into January but that this is going to be one of the debuts to beat for the rest of 2012. Myke has been busting his but doing guest blog posts and interviews and interfacing with reviewers. As we pass the witching hour and officially arrive into launch day, the book is in the top 10K in Amazon's Kindle store, the top 16K in books, These are quite respectable, more than that for a first novel since those generally don't see a lot of preorder activity. We have sold audio rights and UK rights and Czech rights, and the publisher has sold book club rights.
And you know, I've read this book four or six times in multiple drafts over close to a decade, and I still like it. It's better than good, it deserves the reviews it's gotten, and I think the people who are buying it this week are going to encourage their friends to buy it next week and next month.
And I've even now read Fortress Frontier. There's no sophomore jinx here.
If you've read to the end of this post, then you ought to find out what it is you've been reading about.
You can obtain your copy of Control Point here.
You can visit Myke at his web site here.
You can follow along on Twitter here.
FInally, most importantly, if there is one thing you take away from this post that you didn't know when you started reading a half hour or three hours ago, you can find out what kind of cake Myke wants on his birthday here.
About Me
- The Brillig Blogger
- A blog wherein a literary agent will sometimes discuss his business, sometimes discuss the movies he sees, the tennis he watches, or the world around him. In which he will often wish he could say more, but will be obliged by business necessity and basic politeness and simple civility to hold his tongue. Rankings are done on a scale of one to five Slithy Toads, where a 0 is a complete waste of time, a 2 is a completely innocuous way to spend your time, and a 4 is intended as a geas compelling you to make the time.
Showing posts with label anniversary. Show all posts
Showing posts with label anniversary. Show all posts
Monday, January 30, 2012
Thursday, July 21, 2011
An Anniversary Musing #8, Martial Law Pt 1
Military sf has been part of my existence as a literary agent for most of my career.
My first author in the genre was Bill Baldwin. Bill was a very, very successful author for Warner at a time when it didn't have a particularly successful sf program. There was Warner, then there was Questar, then there was Aspect, then there wasn't much, and eventually when the French publishing conglomerate Hachette came along and purchased Warner Books, they imported Tim Holman, who had done a great job building the Orbit UK list, moved the sf program from Warner to Little Brown/Grand Central, and have since had much better results. Not so back then, the Warner program wasn't much, and Bill and his Helmsman books were rare projects that would be displayed at the front of the bookstores. The Helmsman series was classic in its appeal, the lead character Wilf Brim a man's man of a space captain with a life full of women and adventure.
Working with Bill was one of the experiences that taught me that the first batches of royalty statements in the old days, before breaking out of reserves against returns, were good pretty much for toilet paper. The first statements would always be for really small numbers for books that were plastered at the front of bookstores, but mostly because there were 50% or 70% reserves or who knew how much, so if you looked just at those Bill was always magically in the midst of a collapsing career until two years later when the publisher stopped taking reserves and lo and behold the sales were nicely in line with all the earlier books.
When I went off on my own to start JABberwocky, Bill was incredibly supportive, except that he decided to go back to agent he had been with before joining Scott Meredith, who had lots of wonderful good ideas. Those ideas ended up being along the lines of "let's sell the next book in the Helmsman series!" Bill ended up coming back to the JABberwocky fold a few years later.
We still didn't have the best relationship. I tried hard to break him into the mainstream with a WWII thriller, but wasn't able to sell it. And I've always felt there are times that the best deals are the ones you don't do, that sometimes rights are valuable just sitting in the drawer until better things come along, while Bill really very much wanted to have his books "in print" even if it meant putting a book into iUniverse or with a smaller publisher on unfavorable terms. So we ended up parting ways again.
There would be an audience for the Helmsman books on Kindle, I expect. Those aren't available, but you can find the thriller of his that I wasn't able to sell available on Amazon, along with some of those small-press reissues and audios that I wasn't so fond of having. And if you think you like classic military sf, you'd probably have a good time with these.
Rick Shelley was my next military sf author. He'd started his career with stories in Analog and in Terry Carr's Universe anthologies (if you don't know Terry's name, he was the editor not just of the great Universe series but of the Ace Specials line, which discovered just a few wee important books to the field like Neuromancer by William Gibson and The Wild Shore by Kim Stanley Robinson, one of the very important editors in the history of sf/f, Terry was).
Rick is a little like Ronald Kelly, an author whose native gifts weren't as prodigious as for some, but who made the very very very best of them. The main thing with Rick, his batting average was really awful. For every published novel of his, there's probably one that wasn't and to be honest, shouldn't have been. It's not the nicest thing to have to say in one of my anniversary musings, but I think it's worth saying because it's an important thing for a writer to know, that you can have a long career and sell dozens of novels but still have a rough patch or an off outing, or can occasionally divert to something to try and stretch your aims and ambitions (though doesn't hurt to be prepared to return to home base if you need to), that you can have a relationship with an agent that can last even if there is sometimes a book that the agent can't sell or perhaps won't want to try selling. There are many kinds of careers in publishing, and they don't all consist of selling every word you write without anguish or setback.
And the books I liked of Rick's, I liked them. The first novel if his I sold, which wasn't the first novel that he sent to the Scott Meredith agency, it was something like the 4th or 5th (another lesson worth repeating for new writers, your first published novel is often not going to be the first novel you write, even some of my biggest clients like Brandon Sanderson and Peter Brett have learning experiences on their hard drive), was Son of the Hero, the first book in the Varayan Memoir fantasy series. I think it would make a good movie, it's a good example of a very archetypal story about the kid who finds there's something more to his life than he knows about. The trilogy will soon be available in JABberwocky e-book.
After an interesting attempt at Moorcockian fantasy (The Wizard at Mecq, The Wizard at Home), Rick found his calling writing military sf, but again not without some ups and downs along the way. His Lucky 13th series did pretty well, his Buchanan novels somewhat less well. But when I read Officer Cadet, I knew this was something that could be destined for bigger things. I encouraged the editor at Ace to follow the model Warner was using for David Feintuch, which they did, and the DMC series, which is now available on e-book, really took off.
Neither Rick nor I was making so much money back then that we could afford to travel a lot, and I met Rick only once at the 2000 WorldCon in Chicago. We had a very tasty lunch at Pizzeria Due. It was an especially enjoyable lunch because the DMC books were doing very well, Rick was tasting true success for the first time in his life, and we had things to be happy about.
And then a few months later, Rick was dead. Massive heart attack in the hotel lobby at Chattacon the following January.
It was strange, because Rick had always been very aware of his own mortality, that his father had died young and the men in his family died young. And then Rick died in his early 50s, with only a couple years of enjoying success when he really should've had the opportunity to enjoy it for another 20 or 30 years.
And the odd thing is, for all the books Rick wrote that I didn't like, there are books he wrote that I wish were published (the third book in his Wizard series, which was completed and cancelled), books he proposed that I wish he could have written (the sequel series to the Varayan Memoir books), and all in all still a feeling of loss. And something like the third book in the Wizard series, that was written in the mid-1990s, I doubt I even still had that pile of paper in the office five years later, because why would I keep it around? And I didn't talk to his mom or his sister about doing an instant recovery mission for any old manuscripts or old diskettes. Must check if any of that's still laying around somewhere...
You can click here to find your way to the available JABberwocky e-books from Rick Shelley, six as of July 21 and more coming.
Maybe I'll have a chance before the slower summer months give way to the much busier fall months to continue the JABberwocky military sf story...
My first author in the genre was Bill Baldwin. Bill was a very, very successful author for Warner at a time when it didn't have a particularly successful sf program. There was Warner, then there was Questar, then there was Aspect, then there wasn't much, and eventually when the French publishing conglomerate Hachette came along and purchased Warner Books, they imported Tim Holman, who had done a great job building the Orbit UK list, moved the sf program from Warner to Little Brown/Grand Central, and have since had much better results. Not so back then, the Warner program wasn't much, and Bill and his Helmsman books were rare projects that would be displayed at the front of the bookstores. The Helmsman series was classic in its appeal, the lead character Wilf Brim a man's man of a space captain with a life full of women and adventure.
Working with Bill was one of the experiences that taught me that the first batches of royalty statements in the old days, before breaking out of reserves against returns, were good pretty much for toilet paper. The first statements would always be for really small numbers for books that were plastered at the front of bookstores, but mostly because there were 50% or 70% reserves or who knew how much, so if you looked just at those Bill was always magically in the midst of a collapsing career until two years later when the publisher stopped taking reserves and lo and behold the sales were nicely in line with all the earlier books.
When I went off on my own to start JABberwocky, Bill was incredibly supportive, except that he decided to go back to agent he had been with before joining Scott Meredith, who had lots of wonderful good ideas. Those ideas ended up being along the lines of "let's sell the next book in the Helmsman series!" Bill ended up coming back to the JABberwocky fold a few years later.
We still didn't have the best relationship. I tried hard to break him into the mainstream with a WWII thriller, but wasn't able to sell it. And I've always felt there are times that the best deals are the ones you don't do, that sometimes rights are valuable just sitting in the drawer until better things come along, while Bill really very much wanted to have his books "in print" even if it meant putting a book into iUniverse or with a smaller publisher on unfavorable terms. So we ended up parting ways again.
There would be an audience for the Helmsman books on Kindle, I expect. Those aren't available, but you can find the thriller of his that I wasn't able to sell available on Amazon, along with some of those small-press reissues and audios that I wasn't so fond of having. And if you think you like classic military sf, you'd probably have a good time with these.
Rick Shelley was my next military sf author. He'd started his career with stories in Analog and in Terry Carr's Universe anthologies (if you don't know Terry's name, he was the editor not just of the great Universe series but of the Ace Specials line, which discovered just a few wee important books to the field like Neuromancer by William Gibson and The Wild Shore by Kim Stanley Robinson, one of the very important editors in the history of sf/f, Terry was).
Rick is a little like Ronald Kelly, an author whose native gifts weren't as prodigious as for some, but who made the very very very best of them. The main thing with Rick, his batting average was really awful. For every published novel of his, there's probably one that wasn't and to be honest, shouldn't have been. It's not the nicest thing to have to say in one of my anniversary musings, but I think it's worth saying because it's an important thing for a writer to know, that you can have a long career and sell dozens of novels but still have a rough patch or an off outing, or can occasionally divert to something to try and stretch your aims and ambitions (though doesn't hurt to be prepared to return to home base if you need to), that you can have a relationship with an agent that can last even if there is sometimes a book that the agent can't sell or perhaps won't want to try selling. There are many kinds of careers in publishing, and they don't all consist of selling every word you write without anguish or setback.
And the books I liked of Rick's, I liked them. The first novel if his I sold, which wasn't the first novel that he sent to the Scott Meredith agency, it was something like the 4th or 5th (another lesson worth repeating for new writers, your first published novel is often not going to be the first novel you write, even some of my biggest clients like Brandon Sanderson and Peter Brett have learning experiences on their hard drive), was Son of the Hero, the first book in the Varayan Memoir fantasy series. I think it would make a good movie, it's a good example of a very archetypal story about the kid who finds there's something more to his life than he knows about. The trilogy will soon be available in JABberwocky e-book.
After an interesting attempt at Moorcockian fantasy (The Wizard at Mecq, The Wizard at Home), Rick found his calling writing military sf, but again not without some ups and downs along the way. His Lucky 13th series did pretty well, his Buchanan novels somewhat less well. But when I read Officer Cadet, I knew this was something that could be destined for bigger things. I encouraged the editor at Ace to follow the model Warner was using for David Feintuch, which they did, and the DMC series, which is now available on e-book, really took off.
Neither Rick nor I was making so much money back then that we could afford to travel a lot, and I met Rick only once at the 2000 WorldCon in Chicago. We had a very tasty lunch at Pizzeria Due. It was an especially enjoyable lunch because the DMC books were doing very well, Rick was tasting true success for the first time in his life, and we had things to be happy about.
And then a few months later, Rick was dead. Massive heart attack in the hotel lobby at Chattacon the following January.
It was strange, because Rick had always been very aware of his own mortality, that his father had died young and the men in his family died young. And then Rick died in his early 50s, with only a couple years of enjoying success when he really should've had the opportunity to enjoy it for another 20 or 30 years.
And the odd thing is, for all the books Rick wrote that I didn't like, there are books he wrote that I wish were published (the third book in his Wizard series, which was completed and cancelled), books he proposed that I wish he could have written (the sequel series to the Varayan Memoir books), and all in all still a feeling of loss. And something like the third book in the Wizard series, that was written in the mid-1990s, I doubt I even still had that pile of paper in the office five years later, because why would I keep it around? And I didn't talk to his mom or his sister about doing an instant recovery mission for any old manuscripts or old diskettes. Must check if any of that's still laying around somewhere...
You can click here to find your way to the available JABberwocky e-books from Rick Shelley, six as of July 21 and more coming.
Maybe I'll have a chance before the slower summer months give way to the much busier fall months to continue the JABberwocky military sf story...
Labels:
anniversary,
business,
military sf,
rick shelley
Tuesday, April 19, 2011
An Anniversary Musing #7; London Book Fair Now
OK, so the first time going to London Book Fair in 1999 wasn't a perfect experience, but there was little doubt that I was going back.
I might not have known it in the earliest months of 2000, but that was the year when I finally moved my commission needle from the low 30Ks into the middle 30Ks and started the upwards trend after five long years of investing in the business for returns not all that much more than break-even. I did feel comfortable enough to upgrade to a snazzier looking Hilton that I walked jealously past in 1999 on my way to and from the Fair. I had a few more appointments that year than the year before, and a higher percentage of those were appointments worth having, and you could say the same for each year thereafter. I got a new computer which allowed me to migrate the catalog to AppleWorks, which was slightly more advanced and did away with the cut-and-paste of images into the catalog, which slowly grew more pages and which went from Staples and me stapling to a local print shop that would staple it for me and by the mid 2000s to having somebody else desktop publish it, though it was quite a long time before we finally updated the last page that still retained touches of the original WriteNow 1999 appearance. There was the one fun year of 2001 when I got campyllobacter somewhere in London, which started to make its full effects felt on the plane ride home. I had a fun visit to the bathroom the moment I got through customs, and was in the ER getting rehydrated a few days later. That was also the last year pre-9/11 when you still got a hot snack in coach for the second feeding on the evening flight home. There was the first year when somebody actually sat down at the table and made an offer for something at the Fair, which I don't go to the Fair expecting but I'll never complain when it does. In 2002 or 2003 I introduced the "Dead Until Dark Chocolates" to the table, and then a year or two after that I got a year or two out the Speed of Dark Chocolates, and now everyone knows that there will be chocolates waiting when they visit the JABberwocky table.
The first year I attended, the International Rights Centre (IRC) had fewer than 200 tables. That number crept up over time, as did the bookings for publisher booths, and in 2006 the organizers decided that the event had outgrown the Olympia convention centre and moved it to the Excel Center in the Docklands, a more modern facility that Reed Exhibitions had been using for other things like conventions of arms dealers. That year is worthy of special note. For the Docklands was a miserable and ugly and awful experience. Essentially, Excel is a big convention center surrounded by a hotel village and very little else. Imagine having the event someplace like Bayonne, NJ, and that's kind of like this. The only transportation is the Docklands Light Railway (DLR), small trains that run without human intervention. Maybe arms dealers liked this, but publishers did not. The DLR was horrible to take back in the evening when everyone was heading back from Excel to the civilized parts of London all at the same time. It wasn't much better in the morning. It was much further to travel back to a good restaurant at night or to do other kinds of things that people in my line of work want to do with their evenings. The convention center might have been newer and shinier than Olympia, but that didn't make it very nice. The particular thing I will always remember is that the closest bathrooms to the convention hall with the IRC weren't in the hall or even on the same level as the hall. You had to walk out of the hall, downstairs, past the staff locker room, and only there could you find a men's room. I felt pretty strongly that this was as miserable a design decision as when the Newburgh Beacon Bridge was built with only one lane of traffic in each direction.
This was also the first year that I had company with me for the Fair, as the agency's first full-time employee Steve Mancino went along. Steve had no experience having LBF in a civilized setting and didn't mind the Docklands all that much. But let's just say that other than for Steve most publishing people enjoyed finer things in life than arms dealers. There was such a rebellion against having the LBF at ExCel that the people who organize the Frankfurt Book Fair started to arrange a competing event for LBF in 2007. Reed Exhibitions felt that this was not a good thing. They somehow managed to sneak in and take the dates at Earl's Court out from under the competing event and it came to pass that London Book Fair moved from being Sun-Tue in March to being Mon-Wed in April.
Earl's Court is much more civilized for we publishing folk. You are steps away from the Tube to get to the restaurant or party or cultural event of your choice in London. It does mean that the airfare and hotel aren't going to be as value priced because it's more during the peak season than mid-March, but I can roll with that punch now.
As the business grew, we expanded our presence at the Fair. We started to split a second table with Baen Books, and in 2011 we took the second table all to ourselves. After an ill-fated attempt at having three people from JABberwocky attend in 2010, which turned into two of us getting there by way of Paris and one never making it because of the Icelandic volcanic ash crowd and two-thirds of our appointments not making it either, we did have the entire office over for 2011. We had close to 80 appointments over the course of the week including around 75 at the Fair itself. Where most of the appointments used to be about going over and introducing our list to people, now there are markets like Germany and France where we've sold the JABberwocky list so extensively that we can spend time on other things, discussing what's happening with the authors someone's publishing, or maybe gossiping, or kind of whatever. Almost all of the appointments are with people that we are doing business with or could be doing business with, in 1999 one-third of the appointments were with people not worth scheduling again and this year it's certainly no more than two or three of the 80 people we met with that we wouldn't try and meet up with again. I now know and accept that almost everyone will be late, so I'm much better at taking advantage of the time to get through some of the day's paper.
I can't take all the credit for the much more substantial amount of business we're doing. I started to attend LBF in 1999 just as it was beginning to cement itself as the spring supplement to the Frankfurt Book Fair that takes place in October. From fewer than 200 IRC tables in 1999, there were 575 in 2011, and they were sold out a couple of months before the Fair. I was surprised this year by how many people we were meeting with from China or smaller Eastern European markets or Scandinavia where we've hardly had any appointments and certainly not productive ones in prior years, and that is certainly a combination of greater attendance and broader relationships.
I hate to say this where the people at Reed Exhibitions might see it, but LBF is important to our business. Over the early months of 2011 I've had this nagging sense which I haven't totally researched by checking year-over-year activity that we've not done as many deals as I'd like in translation for people not named Charlaine Harris. After the experience of 2011 when we were making many first-time contacts with publishers in all corners of the world and renewing our acquaintance with many people whom we did not get to see in 2010 because of the ash cloud, I am reluctantly forced to ponder that the deal volume in early 2011 may have something to do with the lack of an LBF in 2010 when 80% of overseas visitors didn't make it in and 65% of our meetings vanished with mostly only UK and French publishers making it to our table.
There are agencies bigger than ours with client lists much longer than mine that don't have the presence we do in London. Some of this business, some of it, has fallen into our laps. You represent a Charlaine Harris who was one of the top ten or twelve authors in the US in 2009 and has that TV thing going and will continue for many many years to be a major author, you can sit back and deals will happen. But I always thought there was too much of that when I was at Scott Meredith, and I've had this missionary impulse to go out and make things happen for JABberwocky in the translation markets. I can understand why others don't. Nobody makes a lot of money selling rights in Slovenia for $1200. And while there's this little voice that says I'd be just as well off not to spend the energy and effort to set up that appointment with the publisher in Lithuania that contributes to the second table and the second and third employee going to LBF, I can't shake the belief that the agency ends up being bigger than the sum of those individual deals. All of us working at and represented by JABberwocky have come a long way since 1999.
I might not have known it in the earliest months of 2000, but that was the year when I finally moved my commission needle from the low 30Ks into the middle 30Ks and started the upwards trend after five long years of investing in the business for returns not all that much more than break-even. I did feel comfortable enough to upgrade to a snazzier looking Hilton that I walked jealously past in 1999 on my way to and from the Fair. I had a few more appointments that year than the year before, and a higher percentage of those were appointments worth having, and you could say the same for each year thereafter. I got a new computer which allowed me to migrate the catalog to AppleWorks, which was slightly more advanced and did away with the cut-and-paste of images into the catalog, which slowly grew more pages and which went from Staples and me stapling to a local print shop that would staple it for me and by the mid 2000s to having somebody else desktop publish it, though it was quite a long time before we finally updated the last page that still retained touches of the original WriteNow 1999 appearance. There was the one fun year of 2001 when I got campyllobacter somewhere in London, which started to make its full effects felt on the plane ride home. I had a fun visit to the bathroom the moment I got through customs, and was in the ER getting rehydrated a few days later. That was also the last year pre-9/11 when you still got a hot snack in coach for the second feeding on the evening flight home. There was the first year when somebody actually sat down at the table and made an offer for something at the Fair, which I don't go to the Fair expecting but I'll never complain when it does. In 2002 or 2003 I introduced the "Dead Until Dark Chocolates" to the table, and then a year or two after that I got a year or two out the Speed of Dark Chocolates, and now everyone knows that there will be chocolates waiting when they visit the JABberwocky table.
The first year I attended, the International Rights Centre (IRC) had fewer than 200 tables. That number crept up over time, as did the bookings for publisher booths, and in 2006 the organizers decided that the event had outgrown the Olympia convention centre and moved it to the Excel Center in the Docklands, a more modern facility that Reed Exhibitions had been using for other things like conventions of arms dealers. That year is worthy of special note. For the Docklands was a miserable and ugly and awful experience. Essentially, Excel is a big convention center surrounded by a hotel village and very little else. Imagine having the event someplace like Bayonne, NJ, and that's kind of like this. The only transportation is the Docklands Light Railway (DLR), small trains that run without human intervention. Maybe arms dealers liked this, but publishers did not. The DLR was horrible to take back in the evening when everyone was heading back from Excel to the civilized parts of London all at the same time. It wasn't much better in the morning. It was much further to travel back to a good restaurant at night or to do other kinds of things that people in my line of work want to do with their evenings. The convention center might have been newer and shinier than Olympia, but that didn't make it very nice. The particular thing I will always remember is that the closest bathrooms to the convention hall with the IRC weren't in the hall or even on the same level as the hall. You had to walk out of the hall, downstairs, past the staff locker room, and only there could you find a men's room. I felt pretty strongly that this was as miserable a design decision as when the Newburgh Beacon Bridge was built with only one lane of traffic in each direction.
This was also the first year that I had company with me for the Fair, as the agency's first full-time employee Steve Mancino went along. Steve had no experience having LBF in a civilized setting and didn't mind the Docklands all that much. But let's just say that other than for Steve most publishing people enjoyed finer things in life than arms dealers. There was such a rebellion against having the LBF at ExCel that the people who organize the Frankfurt Book Fair started to arrange a competing event for LBF in 2007. Reed Exhibitions felt that this was not a good thing. They somehow managed to sneak in and take the dates at Earl's Court out from under the competing event and it came to pass that London Book Fair moved from being Sun-Tue in March to being Mon-Wed in April.
Earl's Court is much more civilized for we publishing folk. You are steps away from the Tube to get to the restaurant or party or cultural event of your choice in London. It does mean that the airfare and hotel aren't going to be as value priced because it's more during the peak season than mid-March, but I can roll with that punch now.
As the business grew, we expanded our presence at the Fair. We started to split a second table with Baen Books, and in 2011 we took the second table all to ourselves. After an ill-fated attempt at having three people from JABberwocky attend in 2010, which turned into two of us getting there by way of Paris and one never making it because of the Icelandic volcanic ash crowd and two-thirds of our appointments not making it either, we did have the entire office over for 2011. We had close to 80 appointments over the course of the week including around 75 at the Fair itself. Where most of the appointments used to be about going over and introducing our list to people, now there are markets like Germany and France where we've sold the JABberwocky list so extensively that we can spend time on other things, discussing what's happening with the authors someone's publishing, or maybe gossiping, or kind of whatever. Almost all of the appointments are with people that we are doing business with or could be doing business with, in 1999 one-third of the appointments were with people not worth scheduling again and this year it's certainly no more than two or three of the 80 people we met with that we wouldn't try and meet up with again. I now know and accept that almost everyone will be late, so I'm much better at taking advantage of the time to get through some of the day's paper.
I can't take all the credit for the much more substantial amount of business we're doing. I started to attend LBF in 1999 just as it was beginning to cement itself as the spring supplement to the Frankfurt Book Fair that takes place in October. From fewer than 200 IRC tables in 1999, there were 575 in 2011, and they were sold out a couple of months before the Fair. I was surprised this year by how many people we were meeting with from China or smaller Eastern European markets or Scandinavia where we've hardly had any appointments and certainly not productive ones in prior years, and that is certainly a combination of greater attendance and broader relationships.
I hate to say this where the people at Reed Exhibitions might see it, but LBF is important to our business. Over the early months of 2011 I've had this nagging sense which I haven't totally researched by checking year-over-year activity that we've not done as many deals as I'd like in translation for people not named Charlaine Harris. After the experience of 2011 when we were making many first-time contacts with publishers in all corners of the world and renewing our acquaintance with many people whom we did not get to see in 2010 because of the ash cloud, I am reluctantly forced to ponder that the deal volume in early 2011 may have something to do with the lack of an LBF in 2010 when 80% of overseas visitors didn't make it in and 65% of our meetings vanished with mostly only UK and French publishers making it to our table.
There are agencies bigger than ours with client lists much longer than mine that don't have the presence we do in London. Some of this business, some of it, has fallen into our laps. You represent a Charlaine Harris who was one of the top ten or twelve authors in the US in 2009 and has that TV thing going and will continue for many many years to be a major author, you can sit back and deals will happen. But I always thought there was too much of that when I was at Scott Meredith, and I've had this missionary impulse to go out and make things happen for JABberwocky in the translation markets. I can understand why others don't. Nobody makes a lot of money selling rights in Slovenia for $1200. And while there's this little voice that says I'd be just as well off not to spend the energy and effort to set up that appointment with the publisher in Lithuania that contributes to the second table and the second and third employee going to LBF, I can't shake the belief that the agency ends up being bigger than the sum of those individual deals. All of us working at and represented by JABberwocky have come a long way since 1999.
Monday, April 18, 2011
An Anniversary Musing #6; London Book Fair Then
In the earliest years of JABberwocky I was not making much money, but I was making a little teeny tiny bit each year. My break even for my first year was somewhere at maybe $24-25K in gross commission and I ended up doing something like $30-32K. And I did that for my first year, and my second and third and fourth and fifth years as well. Sometimes I'm not sure I'd have started the business if I'd known it would take so long to start growing it.
Nonetheless, it was still a tiny bit more each year than the bare minimum necessary, and as the years progressed I never wavered in the belief that if I was making enough each year and building a backlist and creeping toward having royalty income as well as advance income that I could let out the belt and spend an extra dollar or two.
So when a piece of direct mail showed up in the box talking about London Book Fair in March of 1999, I started to ponder if maybe I shouldn't finally see London. There were some things to do first. One was to check with my co-agents in translation markets that some of them did in fact attend the Fair, so that I would have a few people to meet with if I went. Another was to see if I could do an air/hotel package for under $1000, which I felt would allow for a total budget including the fee for my table and my incidentals, that wouldn't creep too much over $1500 total for the trip. On that account, it helped greatly that the Fair took place in March in those days, because March was off-season and the package rates were cheaper, and this I knew because that was still a time when AAVacations advertised in every Sunday's NY Times Travel section (print ads in newspapers, who ever heard of such things!). It also helped that the Fair went Sunday thru Tuesday back then, so I could do it in just five nights, arrive on Friday to have some time for the jet lag, and leave on Wednesday. So yes, I would have some people to meet with, I found my air/hotel package for under $1000, and I pulled the trigger.
I knew I'd need a catalog, so I put one together myself using an extremely primitive word processing program, maybe hadn't even moved to AppleWorks yet and was using WriteNow. To add some imagery to the catalog, I had to print out images, and get out scotch tape and tape them into place in the catalog. It wasn't the snazziest thing, it was run off at Staples, but it was my first ever rights catalog and I was very very proud of it.
The AirTrain JFK hadn't opened, and I didn't have much money. Getting to the airport meant hopping on the subway with a relatively big suitcase since I had to pack three ensembles with sportcoats, and then squeezing into the Q10 bus for a long ride to JFK during the middle of rush hour so the bus was very very crowded and not really designed for going to the airport with luggage, but it was the option one had.
The hotel experience was not pleasant. I got what I paid for. I was in the top eaves-y floor of a tourist class hotel near Marylebone Station. The single rooms on that floor had a small bed and a small aisle next to the bed and a small bathroom and shower with hardly any closet space or desk space. The TV hung over the bed. The phone was on a niche over the headboard. I learned that I was never again going to take the airport transfer as part of my package, after waiting in Heathrow for an agonizingly long time for my van to depart, and then having it meander through London dropping everyone else off first, even with limited geography realizing at one point that we were very close to my hotel and then having the van head into Bayswater to drop off someone before finally doubling back to drop off yours truly.
No Google Maps or Mapquest back then, but I had carefully mapped out as best I could that I was within reasonable walking distance for Joshua of the Olympia exhibition center, which meant around 50 minutes. But a pleasant 50 minutes, a chunk of it cutting on the diagonal through Kensington Gardens. When in London, I kept my map book with me at every moment, as the streets had this habit of curving, or changing their names every few blocks and then changing back.
I had something like 22 appointments at the Fair, and maybe a third of those I shouldn't have even bothered with because there was little in common with the publishers I was meeting with and the JABberwocky list. Everyone was late for their appointments, and I was antsy, and I interpreted late as meaning people would not show up at all. So I spent a lot of time sitting at my table stewing waiting for people to show and not getting anything done. I spent a lot of time worrying about appearances that everyone would wonder if I had a right to be at the Fair because I just had 22 appointments and spent half the day doing nothing while everyone else was engaged in very very important business. I had lots of time to walk around and see who else was at the Fair and if anyone might perhaps be willing to accept a catalog that I didn't actually have an appointment with. I had lots of time to go downstairs and roam the aisles of the Fair looking at all of the stands from all of the British publishers that would surely want to be in business with me if only they had a better idea of what wonderful things I had to sell them. Right!
But for all of that, the Fair was clearly better than this makes it sound. Sure, a third of the appointments weren't worth it but that did leave two-thirds of them that had some merit, getting to meet for the first time some of the agents in overseas markets that had been working with my list for only a very short time in some cases or in others dating back twelve years to my earliest sales at Scott Meredith. I was getting to see actual bookstores in another country and educating myself a little about the marketplace in the UK. And of course it was London. And I have to say that it was pretty much love at first sight for me and London. The city seemed to have something interesting on every block, and seemed to be full of life on virtually every block, and it was all knitted together with an extensive tube system. And all those helpful markings at the crosswalks that told you to "look left" and "look right," and everybody jaywalked or crossed when it was safe regardless of what the light said just like at home. I loved walking around the West End.
It's just twelve years since that first trip to London Book Fair, but it seems like an entirely different life. We'll take forward to the present in the next Musing...
Nonetheless, it was still a tiny bit more each year than the bare minimum necessary, and as the years progressed I never wavered in the belief that if I was making enough each year and building a backlist and creeping toward having royalty income as well as advance income that I could let out the belt and spend an extra dollar or two.
So when a piece of direct mail showed up in the box talking about London Book Fair in March of 1999, I started to ponder if maybe I shouldn't finally see London. There were some things to do first. One was to check with my co-agents in translation markets that some of them did in fact attend the Fair, so that I would have a few people to meet with if I went. Another was to see if I could do an air/hotel package for under $1000, which I felt would allow for a total budget including the fee for my table and my incidentals, that wouldn't creep too much over $1500 total for the trip. On that account, it helped greatly that the Fair took place in March in those days, because March was off-season and the package rates were cheaper, and this I knew because that was still a time when AAVacations advertised in every Sunday's NY Times Travel section (print ads in newspapers, who ever heard of such things!). It also helped that the Fair went Sunday thru Tuesday back then, so I could do it in just five nights, arrive on Friday to have some time for the jet lag, and leave on Wednesday. So yes, I would have some people to meet with, I found my air/hotel package for under $1000, and I pulled the trigger.
I knew I'd need a catalog, so I put one together myself using an extremely primitive word processing program, maybe hadn't even moved to AppleWorks yet and was using WriteNow. To add some imagery to the catalog, I had to print out images, and get out scotch tape and tape them into place in the catalog. It wasn't the snazziest thing, it was run off at Staples, but it was my first ever rights catalog and I was very very proud of it.
The AirTrain JFK hadn't opened, and I didn't have much money. Getting to the airport meant hopping on the subway with a relatively big suitcase since I had to pack three ensembles with sportcoats, and then squeezing into the Q10 bus for a long ride to JFK during the middle of rush hour so the bus was very very crowded and not really designed for going to the airport with luggage, but it was the option one had.
The hotel experience was not pleasant. I got what I paid for. I was in the top eaves-y floor of a tourist class hotel near Marylebone Station. The single rooms on that floor had a small bed and a small aisle next to the bed and a small bathroom and shower with hardly any closet space or desk space. The TV hung over the bed. The phone was on a niche over the headboard. I learned that I was never again going to take the airport transfer as part of my package, after waiting in Heathrow for an agonizingly long time for my van to depart, and then having it meander through London dropping everyone else off first, even with limited geography realizing at one point that we were very close to my hotel and then having the van head into Bayswater to drop off someone before finally doubling back to drop off yours truly.
No Google Maps or Mapquest back then, but I had carefully mapped out as best I could that I was within reasonable walking distance for Joshua of the Olympia exhibition center, which meant around 50 minutes. But a pleasant 50 minutes, a chunk of it cutting on the diagonal through Kensington Gardens. When in London, I kept my map book with me at every moment, as the streets had this habit of curving, or changing their names every few blocks and then changing back.
I had something like 22 appointments at the Fair, and maybe a third of those I shouldn't have even bothered with because there was little in common with the publishers I was meeting with and the JABberwocky list. Everyone was late for their appointments, and I was antsy, and I interpreted late as meaning people would not show up at all. So I spent a lot of time sitting at my table stewing waiting for people to show and not getting anything done. I spent a lot of time worrying about appearances that everyone would wonder if I had a right to be at the Fair because I just had 22 appointments and spent half the day doing nothing while everyone else was engaged in very very important business. I had lots of time to walk around and see who else was at the Fair and if anyone might perhaps be willing to accept a catalog that I didn't actually have an appointment with. I had lots of time to go downstairs and roam the aisles of the Fair looking at all of the stands from all of the British publishers that would surely want to be in business with me if only they had a better idea of what wonderful things I had to sell them. Right!
But for all of that, the Fair was clearly better than this makes it sound. Sure, a third of the appointments weren't worth it but that did leave two-thirds of them that had some merit, getting to meet for the first time some of the agents in overseas markets that had been working with my list for only a very short time in some cases or in others dating back twelve years to my earliest sales at Scott Meredith. I was getting to see actual bookstores in another country and educating myself a little about the marketplace in the UK. And of course it was London. And I have to say that it was pretty much love at first sight for me and London. The city seemed to have something interesting on every block, and seemed to be full of life on virtually every block, and it was all knitted together with an extensive tube system. And all those helpful markings at the crosswalks that told you to "look left" and "look right," and everybody jaywalked or crossed when it was safe regardless of what the light said just like at home. I loved walking around the West End.
It's just twelve years since that first trip to London Book Fair, but it seems like an entirely different life. We'll take forward to the present in the next Musing...
Monday, March 28, 2011
An Anniversary Musing #5 Collaboratively Speaking
For part two of my Elizabeth Moon musings, this is a good occasion to talk about the benefit of doing collaborative work.
There are two approaches here.
One is where you put an author on to a Star Wars or Halo novel, expecting to get the Star Wars or Halo audience to rub off. This NEVER works, in my opinion or experience. People who buy media novels, they might be readers but they're media readers. For the rare thing like when Tim Zahn launched the original Star Wars fiction line 18 years ago, it can be SO big that even a small percentage of carry over is SO big that it can make a visible small dent in the base of sales for a much smaller regular novel. But for the most part, an author should do these things for the money or for the love of the media product, and nothing else. There's no umbra or penumbra or coattail or other benefit to be had, maybe that you're making the publisher happy because the publishers keep seeming to think this kind of thing is so wonderful you really ought be doing it.
The second, represented by the Planet Pirates books, is to collaborate (back then, "sharecrop" was a term often used) in another author's world. And when you have two good authors that are a good match for one another, this kind of thing can work very very well indeed.
SASSINAK by Anne McCaffrey and Elizabeth Moon was the biggest Baen book to that time, an instant and immediate success and sold hundreds of thousands of copies. And it did indeed bring more people to Elizabeth's own work. [Newer readers may not realize just how big a name Anne McCaffrey was back then, she's still a big name to be sure but was at the height of it 20 years ago.]
But, this worked only because the authors really liked one another, and they had a similar look and feel to their work, so it was a good fit. If not a marriage of equals, Elizabeth was enough regarded in the field that this could be seen as a real novel and not as exploitation. Same thing today with Robert Jordan and Brandon Sanderson on Wheel of Time, even more so as the two authors and series are all even bigger than McCaffrey Moon then.
However, the trap is this. Most of the benefit of the collaboration is realized from doing it once. There are only so many Robert Jordan fans, only so many Anne McCaffrey fans, and they're not minting so many new fans between books that you'll find scads more who will decide to sample the partner's work between 1st and 2nd collaboration. Grab what you can from doing once, then give your new fans new work of yours.
So In an ideal world to Joshua Bilmes the Literary Agent, Elizabeth Moon walks away from doing GENERATION WARRIORS and Brandon Sanderson walks away from doing TOWERS OF MIDNIGHT unless given a much better deal than on the first book, because their careers are now improved to the point where they are much better off doing their own new book which they own 100% of than doing a collaborative book for a much smaller percentage. In the real world, the younger author knows that the publisher wants them to do more and doesn't see as the younger author that the publisher might if push came to shove pressure the established to give a better deal. And is a fan and enjoying the relationship. And even though the long term benefit is to do solo work the immediate advance will often be bigger for the collaboration than for the solo project.
So intellectually, I know and understand and respect why have little success getting my clients to let me be a mean ogre in negotiating book #2 of these collaborations, same reasons why collaboration #1 works are why author will want a collaboration #2.
There are two approaches here.
One is where you put an author on to a Star Wars or Halo novel, expecting to get the Star Wars or Halo audience to rub off. This NEVER works, in my opinion or experience. People who buy media novels, they might be readers but they're media readers. For the rare thing like when Tim Zahn launched the original Star Wars fiction line 18 years ago, it can be SO big that even a small percentage of carry over is SO big that it can make a visible small dent in the base of sales for a much smaller regular novel. But for the most part, an author should do these things for the money or for the love of the media product, and nothing else. There's no umbra or penumbra or coattail or other benefit to be had, maybe that you're making the publisher happy because the publishers keep seeming to think this kind of thing is so wonderful you really ought be doing it.
The second, represented by the Planet Pirates books, is to collaborate (back then, "sharecrop" was a term often used) in another author's world. And when you have two good authors that are a good match for one another, this kind of thing can work very very well indeed.
SASSINAK by Anne McCaffrey and Elizabeth Moon was the biggest Baen book to that time, an instant and immediate success and sold hundreds of thousands of copies. And it did indeed bring more people to Elizabeth's own work. [Newer readers may not realize just how big a name Anne McCaffrey was back then, she's still a big name to be sure but was at the height of it 20 years ago.]
But, this worked only because the authors really liked one another, and they had a similar look and feel to their work, so it was a good fit. If not a marriage of equals, Elizabeth was enough regarded in the field that this could be seen as a real novel and not as exploitation. Same thing today with Robert Jordan and Brandon Sanderson on Wheel of Time, even more so as the two authors and series are all even bigger than McCaffrey Moon then.
However, the trap is this. Most of the benefit of the collaboration is realized from doing it once. There are only so many Robert Jordan fans, only so many Anne McCaffrey fans, and they're not minting so many new fans between books that you'll find scads more who will decide to sample the partner's work between 1st and 2nd collaboration. Grab what you can from doing once, then give your new fans new work of yours.
So In an ideal world to Joshua Bilmes the Literary Agent, Elizabeth Moon walks away from doing GENERATION WARRIORS and Brandon Sanderson walks away from doing TOWERS OF MIDNIGHT unless given a much better deal than on the first book, because their careers are now improved to the point where they are much better off doing their own new book which they own 100% of than doing a collaborative book for a much smaller percentage. In the real world, the younger author knows that the publisher wants them to do more and doesn't see as the younger author that the publisher might if push came to shove pressure the established to give a better deal. And is a fan and enjoying the relationship. And even though the long term benefit is to do solo work the immediate advance will often be bigger for the collaboration than for the solo project.
So intellectually, I know and understand and respect why have little success getting my clients to let me be a mean ogre in negotiating book #2 of these collaborations, same reasons why collaboration #1 works are why author will want a collaboration #2.
Labels:
anniversary,
Brandon Sanderson,
business,
Elizabeth Moon
Friday, March 25, 2011
An Anniversary Musing #4
With Elizabeth Moon's newest book KINGS OF THE NORTH now on sale and (knock wood) headed somewhere on the NY Times extended bestseller list, seems like a good time to send an anniversary musing this direction.
Elizabeth was just starting to publish in Analog at around the same time I was starting at the Scott Meredith Agency. At Baen Books, where I'd done freelance work during college, publishing books by Analog authors was a kind of major sub-niche. And I was enjoying some of Elizabeth's early stories like "ABCs in Zero G" very much. And reading magazines and finding wonderful things and reaching out to authors was the kind of thing agents were supposed to do. So I asked the higher-ups at SMLA if it would be OK to reach out to Elizabeth Moon and ask if she had a novel.
Did she ever!
Rather to my surprise, since I was experiencing Elizabeth through excellent hard sf stories in the magazine full of hard sf stories, she had a completed fantasy trilogy around half a million words long. A fantasy trilogy? A fantasy trilogy???
And while I wasn't exclusively a science fiction reader, I was certainly more of a science fiction reader than a fantasy reader.
But I started reading this massive fantasy trilogy, and I found myself enjoying it. I read some of it at the Rego Park Burger King on a Saturday night, where my eating out treat (people working six months in publishing are not often rich) was using the Buy One Get One Free coupons for the original chicken sandwich. I read some of it on the grass at Juniper Valley Park, while people would ride or run or walk by and the novelty "Let's Go Mets Go" song that was extremely popular in the late summer of 1986 would play on their radios.
But getting back to the important parts of the story, I read it, and I liked it, and got the OK to take on Elizabeth, and she said yes, and off I went to try and sell the thing.
Elizabeth had been in the Marine Corps. As a young agent with less than a year on the job when I started marketing the trilogy, it didn't occur to me that you would mention something completely irrelevant like that in trying to sell a fantasy trilogy. A really really good fantasy trilogy. A clearly special and wonderful fantasy. Great book, author has credits in Analog. But then we'd start getting these rejections from people like Lester del Rey and (via Betsy Mitchell) Jim Baen that they couldn't buy into this whole "woman warrior" thing in the book. I was starting to get a little annoyed at this. Elizabeth was starting to get a little annoyed. I knew Betsy Mitchell, she'd given me my first job in publishing and all, so I called her up and said "Betsy, I've got to tell you this letter from Jim's annoying and Elizabeth's getting kind of upset because she's an ex-Marine and all of these people keep saying she can't write a fantasy with a woman warrior in it." [Not those exact words, but that was the gist of it.]
Well, Betsy was kind enough to take this information back to Jim Baen. And Jim, to his credit and because he is was always-will-be a fan of all things military, was man enough to change his mind and give Betsy the OK to buy the trilogy. That little thing about Elizabeth being in the military which it never occurred to me to mention in the cover letter became in a box on the back cover of Sheepfarmer's Daughter "Her background in military training and discipline imbue Sheepfarmer's Daughter and its sequels with a gritty realism that is all too rare in most current fantasy."
Lesson learned. When more recently taking Myke Cole's Control Point to publishers, his military training wasn't left to the reader's imagination.
And lesson for you to learn: Much as we hate to think it, life sometimes is not just about what you know, but who you know. There's a legit chance that if I hadn't known Betsy and felt comfortable enough to push back on her rejection that this classic fantasy trilogy would have been unsold for many more years.
So continuing with the story, Sheepfarmer's Daughter comes out the latter half of 1988, and however it is that word of mouth works people decide they like this one, and the book goes into a second printing very soon after the release date, and the next two books in the trilogy follow on a quarterly release schedule (the idea of having books come out close together from a new author wasn't invented recently) and the series is a hit, a genuine bona fide hit. This struck home for real when I popped in to the B. Dalton at Paramus Park Mall and saw that they had an entire shelf devoted to the work of Elizabeth Moon.
Elizabeth and I have been together 25 years so there's a lot that I can talk about and I will give her more musing. Part I, I end here, a part II tomorrow.
Elizabeth was just starting to publish in Analog at around the same time I was starting at the Scott Meredith Agency. At Baen Books, where I'd done freelance work during college, publishing books by Analog authors was a kind of major sub-niche. And I was enjoying some of Elizabeth's early stories like "ABCs in Zero G" very much. And reading magazines and finding wonderful things and reaching out to authors was the kind of thing agents were supposed to do. So I asked the higher-ups at SMLA if it would be OK to reach out to Elizabeth Moon and ask if she had a novel.
Did she ever!
Rather to my surprise, since I was experiencing Elizabeth through excellent hard sf stories in the magazine full of hard sf stories, she had a completed fantasy trilogy around half a million words long. A fantasy trilogy? A fantasy trilogy???
And while I wasn't exclusively a science fiction reader, I was certainly more of a science fiction reader than a fantasy reader.
But I started reading this massive fantasy trilogy, and I found myself enjoying it. I read some of it at the Rego Park Burger King on a Saturday night, where my eating out treat (people working six months in publishing are not often rich) was using the Buy One Get One Free coupons for the original chicken sandwich. I read some of it on the grass at Juniper Valley Park, while people would ride or run or walk by and the novelty "Let's Go Mets Go" song that was extremely popular in the late summer of 1986 would play on their radios.
But getting back to the important parts of the story, I read it, and I liked it, and got the OK to take on Elizabeth, and she said yes, and off I went to try and sell the thing.
Elizabeth had been in the Marine Corps. As a young agent with less than a year on the job when I started marketing the trilogy, it didn't occur to me that you would mention something completely irrelevant like that in trying to sell a fantasy trilogy. A really really good fantasy trilogy. A clearly special and wonderful fantasy. Great book, author has credits in Analog. But then we'd start getting these rejections from people like Lester del Rey and (via Betsy Mitchell) Jim Baen that they couldn't buy into this whole "woman warrior" thing in the book. I was starting to get a little annoyed at this. Elizabeth was starting to get a little annoyed. I knew Betsy Mitchell, she'd given me my first job in publishing and all, so I called her up and said "Betsy, I've got to tell you this letter from Jim's annoying and Elizabeth's getting kind of upset because she's an ex-Marine and all of these people keep saying she can't write a fantasy with a woman warrior in it." [Not those exact words, but that was the gist of it.]
Well, Betsy was kind enough to take this information back to Jim Baen. And Jim, to his credit and because he is was always-will-be a fan of all things military, was man enough to change his mind and give Betsy the OK to buy the trilogy. That little thing about Elizabeth being in the military which it never occurred to me to mention in the cover letter became in a box on the back cover of Sheepfarmer's Daughter "Her background in military training and discipline imbue Sheepfarmer's Daughter and its sequels with a gritty realism that is all too rare in most current fantasy."
Lesson learned. When more recently taking Myke Cole's Control Point to publishers, his military training wasn't left to the reader's imagination.
And lesson for you to learn: Much as we hate to think it, life sometimes is not just about what you know, but who you know. There's a legit chance that if I hadn't known Betsy and felt comfortable enough to push back on her rejection that this classic fantasy trilogy would have been unsold for many more years.
So continuing with the story, Sheepfarmer's Daughter comes out the latter half of 1988, and however it is that word of mouth works people decide they like this one, and the book goes into a second printing very soon after the release date, and the next two books in the trilogy follow on a quarterly release schedule (the idea of having books come out close together from a new author wasn't invented recently) and the series is a hit, a genuine bona fide hit. This struck home for real when I popped in to the B. Dalton at Paramus Park Mall and saw that they had an entire shelf devoted to the work of Elizabeth Moon.
Elizabeth and I have been together 25 years so there's a lot that I can talk about and I will give her more musing. Part I, I end here, a part II tomorrow.
Sunday, March 6, 2011
An Anniversary Musing #3

Since we've just gone live with our own e-book editions of several of the books, a good subject for my next anniversary musing would be the Hot Blood anthologies and their siblings, edited by Jeff Gelb and Michael Garrett.
I can't take credit for starting the series. That goes to Kurt Busiek, a noted comic book writer who made a brief stop at the Scott Meredith agency in the late 1980s. He sold the first book in the series to Claire Zion at Pocket Books, and I picked up after Kurt left.
The history of the series is a good prism through which to view a lot of different aspects of the publishing business.
1. The importance of relationships. When I picked up the series and was selling my first books to Claire, I was thinking the books were doing well enough that the authors should get a little bit bigger advance. Claire, whom I hadn't done business with previously, automatically assumed that my request for a raise meant that I wanted to make a big splash with my first deal and get the advance doubled or some such. It took much longer than it should have been to sort this through.
When Claire left Pocket Books to go off to NAL, we quickly found out that our relationship with Pocket was largely a relationship with Claire. Even though the books were doing well, it tended to be a struggle after she left to negotiate each contract thereafter because there was forever this lingering sense that they were doing the books because they kind of should commercially but at the same time really wished they weren't and were always looking more for reasons to stop than wanting logically to continue.
1.a. Yet relationships will sometimes get you only so far. An author named Dave Pednau wrote a powerful story for, I think, the third Hot Blood books. It was called The Accusation, if memory serves, and dealt with the aftermath of a false rape accusation. This was not PC. Claire insisted that the story be pulled, her reason ultimately coming down to the fact that she was uncomfortable with the idea that anyone would ever suggest that anything like this would ever be used as a tool. It was a good story. Thought not much known today, Pednau was a fairly well-established thriller writer for Fawcett Books who was selling decent numbers of copies. But there was no arguing on the subject. We were forced to our dismay to dump the story in order to get the anthology accepted. Even worse, Pednau passed away in 1990. Were he alive longer, I think we'd have gone back and tried at some point to get the story into a subsequent book or one of our new e-books or something.

1.a.i. This was one of two occasions when I ran into difficulty with a project that went up against conventional wisdom on issues such as this. There was a huge panic in the late 1980s and early 1990s about child abuse rings going on in daycare centers, you can read the Wikipedia article about the McMartin Preschool case here. I tried to sell a book called The Child Abuse Industry which did a very good job of debunking the panic, but of course that would be anti-child. Never sold.
1.b. One of the things with anthologies is that people have different tastes and don't all cotton to the same stories. It was always interesting to compare notes on which stories in a book were my favorites vs. Mike and Jeff's vs. Claire's. Sometimes with other stories that didn't hit such hot buttons we had more success arguing with Claire over stories that she didn't like but which I or the editors liked very much. Another major problem came about with a Grant Morrison story that had to be edited at publisher command, a truly great story by a really great author, you'll especially know the name if you pay any attention to the graphic novel/comics business. We weren't able to be in business with Grant Morrison in the series thereafter, and this was a loss.
2. Some of the horror stories you hear about publishers really are true. Back in the day, the computers at B&N had a hookup to the computers at Ingram where you could see how many copies Ingram had on hand and on order of different books at the various Ingram warehouses. When Pocket put the first three Hot Blood books out of print, I could l see quite clearly that they were doing it even though Ingram alone had hundreds of copies on order, more than enough to pretty much cover the costs of a decent-sized reprinting. This was one of my earliest experiences of having a publisher attempt to deny the evidence of my own eyes. Since it was now going to take six months instead of six weeks to cover costs of a new printing, and since these were books that management didn't really love anyway, they weren't going to keep in the Hot Blood business, and the cold equations that they'd make money doing it were no longer going to be acknowledged because the money wasn't worth it any longer.
And when they finally and reluctantly published the 10th Hot Blood book, it went clean within weeks of publication, could have sold thousands more copies, but Pocked didn't want to be in the Hot Blood business any longer. They printed barely more than they needed to cover the initial orders, refused to print any more just because it would be the logical money-making thing to do, and we had the quickest ever turnaround in my 25 years experience from publication to reversion of rights.

3. The Hot Blood series didn't really pick up until the second and third books in the series were published. The first didn't do badly, but it took the aggregate presence of multiple books on the shelves for people to notice them. For all that we had our difficulties with Claire Zion, it was also crucial to the series that she was willing to go ahead and do more books in the series even though the first had done OKish but not minted money. It's as good an example of any of why I do not like publishers that won't commit to at least two books for a new writer. This is one of my frustrations with our burgeoning business in children's publishing. We're getting as a rule considerably higher first novel advances in middle grade and YA than we get for selling sf or mystery novels, but usually the genre novels are part of a multi-book deal while the children's publishers adamantly insist on wait-and-see. Which I don't think works. By the time you wait and see, and then finally go ahead and buy the next book, which then has to be written and published, that next book will often not be published in a timely fashion. And even today, it might be harder but it is still possible to build a career over time instead of with an instant hit first novel. Jim C. Hines is a good example of this from the JABberwocky list over recent years, I think Jeri Westerson with her Crispin Guest medieval noir series might prove to be another. But children's publishers seem to be really bad on wanting instant success or having no success at all. Yuk.
4. Publishers will pay for things that make their lives easier or more defensible even if they don't actually make money. The Hot Blood books have always sold on the series and concept. It's sex, it's horror, it sells. There's no particular evidence that any Hot Blood book has sold better or worse because it has a Big Name on the cover, yet Pocket Books was happy to pay a bonus advance so that we could include a higher-priced Joyce Carol Oates story in one of the volumes. There's no overlap between Joyce Carol Oates and the Hot Blood audience, but she's a name, which makes it easier for the sales and marketing people to talk to retail accounts about the book, so they'll pay for that. In the case of Jeff Gelb's solo edited SHOCK ROCK, having Stephen King's "You Know They Got a Hell of a Band" was a mixed blessing. The number of copies that Pocket was able to ship was extravagant in the extreme because of the Stephen King story, but it didn't increase the actual audience commensurate with the added copies that could be shipped. Which leads to bad sell-thru, which retailers hate worse than anything. Sell one copy of one, and they love you, sell ten of one hundred and they hate you. So orders get cut back, and you have to work to overcome that. Names, names, names. Even with the anthologies Charlaine Harris and Toni L. P. Kelner are editing for Ace today, Ace wants very very badly to have x # of NY Times bestsellers in each book because it makes them feel warmer and fuzzier, even though none of those names are more of a sales hook than Charlaine herself being in the book. And of course publishers are blind and oblivious to the fact that their quest for names sometimes forces editors to take inferior stories by better-known authors. That might lead to bad word of mouth, that might create problems with the long tail of the anthology or make people more reluctant to buy the next. But those are all worries for another day, and the publisher is concerned only that having names makes it easier in the present to push books into sales channels.

5. Covers Count! The Kensington mass market reissues of the Hot Blood books had some excellent covers that were at the same time very very bad. The packaging was so intently focused on the names in each volume that the Hot Blood concept and the Gelb/Garrett co-editor names too easily got lost. This was a problem but not an insurmountable one at Borders which had a discrete horror section and stickers on the books that told employees where to shelve them. This killed the books at Barnes & Noble, which had done away with its horror section. Employees would see "Joyce Carol Oates" in really big letters on one book, "Jack Ketchum" on another and "Lawrence Block" on a third, and instead of having the benefits of shelf presence for the series (see above, re: how series took off initially only when more than one book was on shelves) the books had a tendency to be strewn over the entire length and breadth of the general fiction section where the horror titles were now being mixed in. We did object, but sometimes when publishers are set on doing things a particular way they are really set on doing things a particular way. We've been having that same problem today with Scholastic, which put bad covers on the Alcatraz novels by Brandon Sanderson and refused to listen to us at the time of initial publication and even today with Brandon a #1 bestselling author refuses to repackage and reissue the books. They say they've suggested the idea to major accounts who say they're not interested, I say they're Scholastic and if they just went ahead and did it for a #1 bestselling author the accounts would react accordingly. Deep down, the cover might not have been a good idea, but unless you have a change in personnel it's difficult for someone to volunteer to do something that if successful might prove an earlier decision to have been wrong. So even after you can look at your sell-thru and see that things aren't working, it's full speed ahead. Getting back to Kensington, it was also interesting that they put very different packages on their trade paperbacks

for the new Hot Blood books than they did on the mass markets for the reissues. In this case, there are good reasons for this. They were able to get some Front of Store promotion for the trade paperbacks with more upscale covers that never could have been gotten for the much louder covers of the reissues that certainly would stick on a rack at the supermarket.
6. And all of this also circles back to Borders. The mass markets did have shelf presence at Borders because of those stickers and the tight confines of the horror section, people could go to a Borders and find three or five or seven Hot Blood reissues (depending on the strength of the individual store) all together, and people would buy them. Not in vast great quantities, maybe Borders sold 250 copies a year of the top books in the series and fewer as you went down the list. But these were the sorts of books that the best Borders carried that other bookstores did not, of the books that gave people a reason to walk into the best of Borders. And the kinds of books that were dumped uniformly in 2008. Borders didn't go bust because they stopped carrying the Hot Blood books, let's be clear about that. We're looking at $10K or $11K in lost sales for a chain that went belly up owing orders of magnitude more than that. But I am utterly convinced of the fact that the devaluation of the brand image when they lost the depth of selection at their best stores was one of the things that started the final death spiral of year-over-year sales declines over the past three years. While Borders didn't go bust because they stopped carrying Hot Blood books, the books went bust without Borders to sell them because that was the primary outlet for physical copy sales. No coincidence that the books were remaindered and put out of print over the year following the title drops at Borders.
7. Which also points out to the importance of the physical bookstore, at least as recently as 2008. Yes, people could go on line and buy copies of the books, but the on-line experience is still not as much a browsing experience. The physical bookstore is still where you can browse the shelves and decide to buy something because it catches your eye.
In this post I've spoken lots about the business side of the Hot Blood series
Let me close with a tribute to the creative end.
The Hot Blood anthologies contain a lot of great horror stories. I love The Tub in Hotter Blood, or Black Cars in Hottest Blood. There were multiple Stoker Award finalists and some Stoker winners included in the anthologies. Graham Masterton was a standout contributor to the series with almost every volume having a long novella from him, many of them brilliant pieces of work. The series crossed cultural lines way more often than is common in the anthology trade. Grant Morrison was just one of several comic book writers who did good prose work for the Hot Blood books. Film director Mick Garris was in the series, as were other film industry veterans. Some of the books have music industry types writing prose fiction.
Please do see for yourself. If you click here you'll find buying links for all of the currently available formats (Kindle and Nook as of this writing) for the books available thru JABberwocky. And I want to give some public thanks to John Fisk.

Every time I go looking at the array of covers for these new e-book editions, I smile, for I think John did a wonderful job coming up with the perfect vibrant look.
I've been working the Hot Blood business for over 20 years, and I don't think I'm near finished with it. I'd love to see a publisher do a Best of Hot Blood compilation or some of the best stories in the series from women writers (erotic horror isn't just a guy thing!).
Labels:
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Friday, February 25, 2011
An Anniversary Musing, #2

A couple years ago I did some postings on technology and the agenting business, in the first one I talked about how the Scott Meredith Agency kept a lot of records on green index cards, called not very creatively "green cards." Alas, those were gotten rid of in the mid 1990s when the agency moved, doing some of these anniversary posts I think how wonderful it might be to look over some of the detailed histories on some of them. But they ain't around, we must move forward!
One of my other earliest clients was a horror writer by the name of Ronald Kelly. I remember being held rapt by his "first" novel on the Shortline bus ride into Manhattan. It was then called "The Tobacco Barn." It ended up being published right around New Years, 1989 into '90, as Hindsight. It took rather a long time to sell, longer I would still think than it should have, before being taken by Wendy McCurdy, then at Kensington/Zebra, so even though Ronald was one of my very earliest clients he was beat to publication by several other authors who came later.
Like many of the authors I took on during my Scott Meredith years, Ronald had used the agency's fee reading service, and The Tobacco Barn wasn't the first novel the agency had seen. Alas, those records we kept track of on what I think were the white cards, which are as dead and gone as the green cards, but if memory serves he went into horror after some initial tries at writing westerns. I didn't read the earlier novels but Barry Malzberg whom I believe did would tell me that Ronald had kind of hit upon success by sheer force of will, that he kept at and kept at until he found something that worked. That makes Ronald a little bit of a rarity. By far the large majority of aspiring writers don't have and won't have and can't have the special gifts that allow success to occur. And then a lot of the writers who do and will and can have those gifts, they have them the same way that some people are born to hit baseballs or shoot baskets. To achieve the goal through hard work, passion, commitment -- even the talented writers need that, but to make the gifts yours, to kind of take and grab them, is another skill set entirely that is vanishingly rare.
So I liked The Tobacco Barn, I worked hard over a couple years and I think nine to twelve submissions though it may have been more, to place it. Ronald ended up becoming a fixture of the Zebra horror program over the next half dozen years, with eight books published.
Alas, the Zebra horror program came to an end, with two books that Ronald had written that were not to be published. The horror market had pretty much collapsed entirely at that time, and I had no idea how or where or to whom I could market them. It didn't help that there wasn't a lot of editorial support at Zebra. The horror line was kind of about the product, they had their two slots to fill and they were going to fill them. Ronald wasn't pushed to go beyond what he needed to do to fill out his spots in that program, which meant the books he'd written with that program in mind weren't likely to go over as mainstream horror/thriller titles.
A decade or so after we parted ways, I was happy to see Ronald have a renaissance of sorts. Two years ago, Cemetery Dance published a collection of his short fiction called Midnight Grinding and Other Tales, and subsequent to that one of the novels that was caught up in the horror collapse of the mid 1990s, Hell Hollow, finally saw print as well. You can track down some of the good notices for those publications here. Another collection called Dark Dixie is available for e-book. And you can check out Ronald's own blog here.
My relationship with Ronald was hardly the longest-lived that I've had, but I will always have a soft spot for him and his work because he was one of my very very first clients, not to many that I was reading on the Shortline bus which automatically puts him in the first six months of my now 25-year career. His resurrection in recent years is inspiring.
Thursday, February 24, 2011
An Anniversary Musing, #1

  It was 25 years ago today that I started at the Scott Meredith Literary Agency, and here's a glimpse at the hardcover cover of the very first book I sold, Mary's Grave by Malcolm McClintick. Scott Meredith had a reading fee service, and this novel was what was called a "send-up," a book that a fee reader liked enough to suggest it be taken on. The author had a story or two published in Hitchcock's, and this was the first in a series of novels featuring the George Kelso character who also appeared in some of the AHMM stories. The book was published quickly, in the first half of 1987, and subsequently appeared in paperback from Avon. The acquiring editor at Doubleday was Michelle Tempesta, the long-time editor of the Doubleday Crime Club, and at Avon the editor who took the first three Kelso books was Nancy Yost. When the Doubleday family sold Doubleday to Bertelsmann, the German conglomerate which had owned Bantam Books and which now owns the entire Random House publishing empire in the US, the library-oriented hardcover lines at the old-line Doubleday, which included a small sf program edited by Pat LoBrutto as well as a western and romance imprint, were all terminated. My relationship with Malcolm did not last long. I was not very diplomatic or tactful in my publishing youth, not very much at all, and Malcolm was not the easiest author do deal with, and after a blow-up he ended up getting switched to another agent at Scott Meredith. Avon lost interest in publishing category mysteries, and Nancy Yost ended up establishing her own literary agency, which has endured nicely with a good list of mystery, romance, paranormal, and other categories.
There used to be several library-oriented lists like Crime Club. Charlaine Harris stopped at the Walker and Scribner mystery lists along the way to Sookie Stackhouse. Walker got out of the mystery business, and when Scribner was sold to Simon & Schuster the same kind of thing happened as when Doubleday was sold to Bertelsmann, the larger company preferring to place bigger bets instead of relying on smaller trickles of reliable income. Today Avalon Books still has a library-oriented hardcover publishing program in the mystery, western and romance genres, and Five Star Books popped up to serve the market as well, this series packaged by Martin H. Greenberg's Tekno Books for publication.
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